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National Advertisers to Increase Local Media Spending
Source: BIA/Kelsey Notes: National advertisers are projected to increase their spending on local media advertising by almost 9% this year, to $54.4 billion, representing 39.4% of total local media...
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Composition of Social Ad Revenues Set for Big Changes
The makeup of social media advertising revenues will change significantly in the coming years, according to a new forecast from BIA/Kelsey. Native social ads are expected to overtake social display ads...
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Small Business Owners’ Most Important Technologies
Source: Microsoft/Ipsos Public Affairs Notes: Some 86% of small business owners believe that technology is important to their business, and while roughly 6 in 10 agree that technology helps them...
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Local SEOs Rank the Best- and Worst-Performing Online Channels for Local Biz
Source: BrightLocal Notes: Of the 12 channels identified, organic search wins out as having the best ROI for local businesses – although it’s worth keeping in mind that a majority of the survey’s...
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Viewers Say Ads in Local TV News Are Relevant, Drive Action
Almost 6 in 10 regular viewers of local TV news agree that they rely on local TV news for product and service ideas that are relevant to them in their lives, and half agree that ads they see on local...
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Consumers Increasingly Reading, Trusting Online Customer Reviews for Local...
More than ever, consumers in the US and Canada are reading online customer reviews to determine whether a local business is a good one, according to results from the latest annual BrightLocal survey...
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The 10 National Brands With the Best Local Digital Marketing
Source: Placeable Notes: From a pool of 280 national brands, Meineke emerges as the one with the best local digital marketing, based on Placeable’s new assessment that measures brands across 4 quality...
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Most Popular Mobile Messaging Types Among Enterprises
Source: Message Systems Notes: Roughly 9 in 10 enterprises are either using or plan to in the next year use time-sensitive reminders and notifications through mobile channels, reports Message Systems....
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US Small Biz Owners Say Marketing’s A Big Challenge
Source: Gallup / Wells Fargo Notes: Small business owners are more concerned about attracting customers and finding new business than they are about government regulations and the economy, finds the...
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Facebook Offers Draw Young Shoppers to Local Businesses
Local deals and offers on Facebook have a strong pull with youth, says G/O Digital in a new survey fielded among 18-29-year-olds who own at least a desktop/laptop computer and a smartphone or tablet,...
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Top 15 Local Markets by Smartphone Penetration
Source: Nielsen [download page] Notes: Smartphone adoption stood at 72% of Americans mobile subscribers aged 13 and older in May, per Nielsen’s report – with Orlando sporting the highest penetration...
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Top 10 Local Markets by Tablet Penetration
Source: Nielsen [download page] Notes: Some 41% of US households owned a tablet in May per Nielsen’s report – with Washington, DC (56%) the top local market by penetration rate, as it was 6 months...
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SMBs and National Brands Each to Exceed $50B in Local Media Ad Spend Next Year
Source: BIA/Kelsey Notes: SMBs will spend $50.4 billion on local media advertising next year, or 35.8% of total local media advertising spending, projects BIA/Kelsey in a forecast of its forthcoming US...
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Services Most In Demand From Local SEOs
Source: BrightLocal Notes: For the second consecutive year, local SEOs report on-site SEO is the service most in demand from their customers. Google+ optimization and website development are the...
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Top Social Channels Used by SMBs For Advertising and Promotion
Source: BIA/Kelsey Notes: Not surprisingly, Facebook tops the list of social channels among SMBs, with 55% having a business page, per BIA/Kelsey’s latest report. While LinkedIn is next in adoption,...
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US Ad Spend Trends, by Medium, in Q2 2014
US ad spending inched up by 0.7% year-over-year in the second quarter to reach $35.6 billion, dragging down the growth rate for first-half expenditures to 3.1%, per the latest quarterly figures from...
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Local Digital Media Ad Spend Set For Double-Digit Growth
Source: BIA/Kelsey Notes: Local digital media (online and mobile) ad spending will grow by 13.1% to $35 billion next year, forecasts BIA/Kelsey. Overall local media ad spend growth is expected to be a...
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The Local Marketing Landscape: What’s Working?
Traditional media remains a significant part of the local marketing mix, but adoption of the various tactics on offer is hindered by cost, finds BrandMuscle [download page] in a recently-released...
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Top 10 Marketing Charts of the Month – October 2014
This month’s quick-hit set of top charts includes the following topics: Twitter post engagement rates; Instagram’s popularity with teens; email marketing improvements and timing; how brands are falling...
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American Adults Report Declining Trust in Major Corporations
Some 51% of American adults say they have less trust in major corporations than they did a few years ago, while just 8% have more trust, details Harris Interactive in recently-released survey results....
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